To Government (B2G)

A business model selling to government bodies, state-owned enterprises, and public institutions.

ToG refers to a company selling products or services to government agencies and the entities under them, including state-owned enterprises, public universities, research institutes, and local platform companies — standing alongside ToB (selling to businesses) and ToC (selling to individual consumers). In embodied AI, a common form of ToG order is a local government procuring robots to build an embodied-AI training ground, an innovation center, or a pilot-scale testing base, along with research and teaching purchases by universities and vocational schools, usually done through public tender. It's characterized by large individual deal sizes and long payment cycles, and it's often used to support early-stage revenue; the industry also frequently notes that government procurement doesn't mean a robot has actually replaced human labor in a real production setting.

ExampleA local government building an embodied-AI training ground procures dozens to over a hundred humanoid robots in one public tender, for use in data collection.

Also called

ToG

Related

To Business (B2B) · To Consumer (B2C) · Public Tender / Winning-Bid Orders · Embodied AI Training Ground (Robot Data Collection Center) · Application Scenario List / Scenario Opening · Research & Education Market

Sources

Wikipedia: Business-to-government