To Business (B2B)

Selling a product to companies, factories, or institutions rather than individual consumers.

ToB refers to a business model aimed at enterprise customers. In embodied AI, ToB customers include automakers, logistics warehouses, electronics factories, and universities and research institutes; deals here tend to be large, are evaluated on return on investment and reliability, usually require customization and on-site deployment, and involve a long sales cycle. Most robotics companies today earn most of their actual revenue from ToB work — industrial, logistics, and research and education — because factory settings are relatively structured and easier to deploy into first, compared with homes.

ExampleA humanoid-robot company signing a factory-pilot agreement with an automaker to move parts bins on an assembly line is a ToB deal.

Also called

ToB

Related

To Consumer (B2C) · Task-Oriented Grasping · Real-world Deployment · System Integrator · Return on Investment / Payback Period · Factory Pilot Deployment

Sources

Business-to-business - Wikipedia