Samsung Electronics

三星电子（机器人业务）Advanced

South Korea's electronics giant, which took control of Rainbow Robotics in 2025 and is investing in humanoids and physical AI.

Samsung Electronics is South Korea's largest electronics company, with core businesses in memory chips, phones, and home appliances. Its key move in robotics has been investing in Rainbow Robotics, founded by KAIST's humanoid HUBO team: it announced in late 2024 that it would raise its stake to about 35%, becoming the largest shareholder, completed the takeover after regulatory approval in March 2025, and set up a Future Robotics Business Team reporting directly to the CEO, led by Rainbow founder Jun-ho Oh. Rainbow's wheeled dual-arm robot RB-Y1 has reportedly been tested in logistics settings; Samsung is also developing humanoid robots internally and plans to use its home-appliance motor technology in joint actuators to cut costs. Samsung reportedly formed an RX division in July 2026 to coordinate its robotics business.

ExampleRainbow Robotics' RB-Y1 wheeled dual-arm robot has reportedly been tested in Samsung's logistics operations.

Also called: Samsung
Related: Rainbow Robotics RB-Y1 · Rainbow Robotics · Humanoid Robot · Wheeled Humanoid Robot · Actuator
Sources: Rainbow Robotics - Wikipedia
Samsung advances in-house humanoid robot development with cost edge
As of: 2026-07