Going Global

The common Chinese business term for a company selling products or setting up operations abroad.

“Going global” (出海, literally “going out to sea”) is common language in Chinese business, referring to a company expanding its products, services, or manufacturing capacity into overseas markets — exporting complete products, setting up overseas subsidiaries and channels, exhibiting at foreign trade shows, or building factories abroad. In robotics, Chinese manufacturers leverage their supply-chain and price advantages to sell quadruped robots, humanoid robots, and robot arms to overseas university labs, developers, and enterprise customers, which has been an important early revenue source for a number of companies. Going global also means dealing with certification standards, data compliance, after-sales service, and trade-policy hurdles. When reading a company's prospectus or financial reports, its share of overseas revenue is often treated as a measure of how well its global expansion is going.

ExampleUnitree Robotics' English-language website sells quadruped and humanoid robots worldwide, and its products are relatively common at overseas research institutions.

Also called

Overseas Expansion

Related

Unitree Robotics · Consumer-Grade Robot · Research & Education Market · Consumer Electronics Show · Price War (Humanoid Robots)

Sources

Unitree Robotics 官网（英文） (Chinese)